01
Make expertise visible
Buyers cannot value knowledge they cannot identify or understand.
Become the smartest, safest choice for your buyers.
We turn what your firm knows into marketing buyers can see, check, and remember. So when the right one finally books a call, they’ve already chosen you.
Start a conversation Built on 200+ buyer interviews
How buyers actually choose
Buyers choose the firm they can understand, check and trust.
Hiring an expert firm means deciding before you can judge the work. So buyers read signals: whether you understand their situation, whether your claims can be checked, and whether choosing you feels defensible to everyone involved.
Graewolves exists to shape those signals — honestly and deliberately.
02
Make claims verifiable
Specific evidence closes the gap between what you say and what buyers believe.
03
Make the decision defensible
The choice has to make sense to everyone who can question it.
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04
Make yourself memorable
When the timing finally comes, you need to be the name that comes up.
The method
Four signals. One decision you can defend.
Read how the four signals work inside a real buying committee.
Inside your buyer’s brain
Based in Montréal, Canada
Helping businesses and their leaders become trusted, remembered and chosen.
A research-led brand and marketing agency for B2B businesses whose value depends on their expertise. Co-founded by Jason Dellatolla and Milanie Grae, both directly involved through to delivery.
Trusted by leaders at
LillyBlackstoneOgilvyRocheMcGill UniversityCU Boulder
How we work
Structured conversations, not surveys.
01Step 01
Find the people who sign off
02Step 02
Ask about real decisions
03Step 03
Look for patterns that hold
04Step 04
Turn patterns into practice
Who we work with
When your business is ready for more than its reputation suggests.
You’ve built expertise, delivered good work and earned your clients’ trust. But the way your business is understood may be limiting what comes next. We help businesses and their leaders clarify their value, strengthen their reputation and turn that into marketing that supports their goals — as a workshop, ongoing consulting, a defined project or a programme we run with you.
Your capabilities, clients or ambitions have changed, but your brand still describes an earlier version of the business. We help you define your position today and bring your messaging, identity and website into line with it.
If buyers can’t explain why you over the next firm, they default to price or familiarity. We find the difference your best clients already value and make it specific enough to repeat.
A new sector, a new seniority, a new market. The proof that convinced your old buyers rarely convinces the new ones. We rebuild the story and the evidence around the people you now need to win.
Buyers look up the people before they read the company page. We position each leader around the buyers you want and run the presence that keeps them in view.
Referrals are a compliment and a ceiling. We build the visibility and evidence that let buyers who have never met you arrive already convinced.
When every channel tells a slightly different story, buyers notice. We give your team one position, one set of messages and a plan everyone can work from.
Selected work
Results buyers can check.
The same services and levels of involvement, in engagements you can read end to end. Filter by the service that did the work.
- The situation
- A leadership coach with real client results, invisible on the feed.
- What changed
- Rebuilt his profile and presence to pre-sell the first call.
5new sales calls a month from one profile rebuild
Read full case study
- The situation
- Strong work, but bigger engagements felt like a risk to the buyer.
- What changed
- Rebuilt the proof and packaging so larger scopes read as the safe call.
- The situation
- A quiet list, and cold outreach nobody answered.
- What changed
- Rebuilt outreach around evidence buyers could check before replying.
CAD 35,000signed within two days — one reply, one call
Read full case study
(04)
TurningScience
- The situation
- Deep expertise, thin visibility — the founder’s thinking wasn’t reaching industry buyers.
- What changed
- Rebuilt his LinkedIn presence around verifiable evidence, in his voice weekly.
280,000+impressions in 90 days
Read full case study
- The situation
- Leads arriving with no path to a conversation.
- What changed
- Built the nurture and follow-up that routed each lead to a next step.
30%reply rate on routed follow-up
Read full case study
- The situation
- Deep-tech expertise buyers couldn’t yet parse.
- What changed
- Translated the rigor into proof a non-specialist can verify.
$75,000project signed through cold outreach
Read full case study
(07)
Blackstone
- The situation
- A senior leader with no presence where peers and buyers were looking.
- What changed
- Built a positioned profile and a weekly point of view for a defined audience.
179,563audience of VPs, board members and CEOs in 28 days
Read full case study
- The situation
- Years of research that university leaders never saw.
- What changed
- Built two white papers from existing research and distributed them to university leaders.
1,100+white paper downloads from university leaders
Read full case study
No case studies for this service yet.
1,100+lead magnet downloads$75,000project signed through cold outreach280,000+impressions in 90 days100+leaders trusted with their reputations30%reply rate179,563audience reached in 28 daysCAD 35,000signed within two days75+brands and businesses transformed
What Graewolves does
Five services, taken singly or together.
01
Business brand strategy
Define what your business stands for, who it serves and why buyers should choose you. Research and conversations with your team and customers produce the positioning, differentiation and core messaging your people can share.
Explore business brand strategy
02
Personal brand strategy
Build a clear professional reputation around your expertise, perspective and ambitions. For founders and senior leaders, we connect that individual position to the direction of the business you represent.
Explore personal brand strategy
03
Brand identity
Translate the strategy into a visual and verbal identity, with practical guidelines that keep your website, communications and marketing consistent as the business grows.
Explore brand identity
04
Websites & copy
Plan, write, design and build around your buyers’ questions, with clear routes for different audiences and the evidence they need before taking the next step.
Explore websites & copy
05
Content & marketing
Develop and run marketing that connects content, LinkedIn presence for your leaders, newsletters and targeted outreach, so buyers keep encountering your expertise.
Explore content & marketingThe research behind the work
We asked the people who sign off how they decide.
Structured interviews with deans and executives at organisations including Eli Lilly, Stanford, Harvard and Zoetis. What they told us about evaluating expertise, weighing risk and choosing whom to trust informs every engagement we take on.
200+
Research interviews with deans and senior executives
4
Areas assessed across every engagement
12 yrs
Behavioural science and marketing practice
The people behind the work
Built by two co-founders.
Jason Dellatolla
Co-founder & Head of Strategy
Jason helps businesses and their leaders understand what sets them apart, who it matters to and how to communicate it clearly.
Jason leads the research behind every engagement — more than 200 structured interviews with deans and senior executives about how they evaluate expertise, weigh risk and choose whom to trust.
His work draws on twelve years across behavioural science and marketing practice, with study and work at McGill, the University of Toronto and Deloitte. He speaks on buyer decision-making, including at TEDx.
Milanie Grae
Co-founder · Head of Brand and Marketing
Milanie helps businesses turn what makes them worth choosing into marketing their buyers encounter, understand and remember.
Milanie leads identity, websites and the marketing programmes that keep a firm in front of the right buyers — from leaders’ LinkedIn presence to newsletters and outreach.
She turns positioning into things people actually see: the profile a buyer checks, the case study they forward, the page they read before booking a call.
How buyers decide, written down.
Posts and articles from Jason Dellatolla and Milanie Grae on trust, evidence and how expert firms get chosen. 10,438 followers on LinkedIn
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Trust & evidence
Read on LinkedIn
Selling high-ticket services has never been harder.
Jason DellatollaLinkedIn post
Buyer hesitation
Read on LinkedIn
Most high-ticket buyers say maybe long before they tell you no.
Milanie GraeLinkedIn post
Leader presence
Read on LinkedIn
One profile rebuild, five new sales calls a month.
Jason DellatollaLinkedIn post
Content
Read on LinkedIn
AI made writing posts easy. It exposed how few people have something to say.
Milanie GraeLinkedIn post
Distribution
Read on LinkedIn
LinkedIn turned company pages into content graveyards.
Jason DellatollaLinkedIn post
Distribution
Read on LinkedIn
One leader can’t carry the whole company’s pipeline.
Milanie GraeLinkedIn post
Our method
Read more
Inside your buyer’s brain: the four signals behind every expert hire.
Jason DellatollaArticle
Research
Read more
What 200 deans and executives told us about choosing an expert.
Milanie GraeArticle
Trust & evidence
Read more
The case study a buyer forwards is not the one you wrote for yourself.
Jason DellatollaArticle
Make your firm easier to trust, remember and choose.
A 30-minute call with a founder. We’ll tell you if we’re not the right fit.